30 June 2025
Summary:
What your speech says about you
In every team, every classroom, and every Zoom meeting, there’s a colourful mix of personalities. And no, we’re not talking about socks or PowerPoint templates. We’re talking about how people communicate—how they give feedback, share data, motivate others, or just say “good morning.”
Swedish behavioural expert Thomas Erikson grouped these styles into four main colours: Red, Yellow, Blue, and Green. Each colour reflects a different way of processing the world and expressing ideas. And when you know which colour is speaking—you stop guessing and start connecting.
Let’s dive into an example using the same content presented in four very different ways. You’ll be surprised how the same facts can sound so… well, different.
🔵 The blue style: precise, analytical, systematic
Dear Colleagues,
Regarding the latest data from the Sector for Communication, here are the results. On Platform X (formerly Twitter), we reach 72 million users in 9 languages. English and Spanish accounts are followed by approximately 18 million users. Polish and Latin, on the other hand, have the lowest following, around 1 million each. These statistics appear satisfactory.
Concerning the document published in May 2024, it has been translated into 14 languages, reaching an audience of 250 million people. Several Asian translations are still pending, but we expect all versions to be completed by June 1st, 2025.
Thanks to our systematic efforts, the Catholic Church is now able to inform internet users globally about its mission. You will find detailed statistics in the 200-page report I have prepared, including tables and charts that confirm our professionalism in all areas of social communication. I kindly invite you to study it carefully. Thank you for your dedication.
Colour: Blue
Structured, fact-based, detailed, formal.
Blue communication speaks to the logical mind. It values precision, documentation, and well-organized reports. If Excel had a voice, it would sound like this.
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Knowing communication styles isn’t optional—it’s essential.
🟡 The yellow style: enthusiastic, emotional, inspirational
Dear colleagues! Ciao!
I’m so happy to see you! I hope you slept well and had some good coffee this morning.
But hey—besides good coffee, I’ve got great news for you! Our Sector’s communication work is booming! Something surprising happened on Platform X, formerly known as Twitter—we reached 72 million users in 9 languages! Isn’t that amazing? Some accounts have nearly 20 million followers! Even the less common languages got over a million! That’s worth celebrating—maybe even with some tiramisu!
Oh, and let’s not forget our recent achievement: our document published in May 2024, was translated into 14 languages and reached 250 million people! That’s huge! Okay, we’re still working on a few Asian versions—but no worries! We’re almost there.
Thanks to our passion and perseverance, the Catholic Church can now share its mission with the world like never before. I’ve prepared over 200 pages of charts, texts, and colourful graphs that show how far we’ve come. Check them out—but no pressure! Just know: we’re making history. Together!
Colour: Yellow
Energetic, positive, people-centred, full of emotion.
Yellow communication wins hearts, not spreadsheets. It’s the voice of the storyteller, the motivator, the “why not?” spirit in the room.
Want to learn? We’ll teach you! – Don Bosco Mobile Journalism – DBMoJo.
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Blue thinks. Red acts. Yellow inspires. Green cares.
🔴 The red style: bold, direct, driven
Dear Colleagues,
The latest numbers from the Sector for Communication are nothing short of outstanding. This is another victory in our mission to reach the people. On Platform X (formerly Twitter), we now connect with 72 million users across 9 languages. Some of our accounts lead with 20 million followers each. Together, we’re building momentum. Together, we’re shaping the future. We’re not just publishing numbers—we’re creating impact.
Our 2024 document has already been translated into 14 languages, with a reach of 250 million people. Yes, some Asian translations are pending, but we’ll get there. It’s just a matter of time.
Our disciplined efforts are positioning the Catholic Church as a digital force for good. I’ve prepared a comprehensive 200-page resource for you—full of concrete data, tables, and performance charts. Dive in. Own it. Let’s keep pushing forward. The world is watching—and we’re ready.
Colour: Red
Result-oriented, fast-paced, commanding, confident.
Red communication is about action, goals, and leadership. It’s the voice of the commander before a mission—brief, sharp, and inspiring you to do something.
Know the colour. Speak the language. Build the trust.
🟢 The green style: calm, supportive, harmonious
Dear Colleagues,
I would like to share with you the latest updates on the work of the Sector for Communication. Cooperation is going well. There are no major conflicts or tensions. Everyone is working at their own pace, respectfully and efficiently. We are a harmonious team. On Platform X, previously known as Twitter, we’ve reached 72 million users in 9 languages. It’s a result worth appreciating. More importantly, it reflects our work in an atmosphere of mutual respect and peace.
The document published in May 2024, has already been translated into 14 languages and reached 250 million people. A few Asian translations are still in progress, but we’re calmly working toward completing them.
Our steady work allows the Church to communicate clearly and globally. If you’re interested in more details, I’ve prepared a 200-page document, with clear tables and graphs. This material reflects our consistent commitment to good communication. Let’s continue creating harmony—together.
Colour: Green
Empathetic, peaceful, collaborative, supportive.
Green communication puts people first. It values balance, emotional safety, and a steady pace. If you’ve ever felt “heard” in a meeting, it was probably thanks to someone green.
NOW THAT YOU’VE SEEN THEM IN ACTION—DO YOU RECOGNIZE YOURSELF? OR MAYBE YOUR TEAMMATES?
People aren’t grayscale—they’re wonderfully colourful.
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Communication colours in action: it’s not just theory.
Here’s the twist: no one is just one colour. Most people are a mix of two or even three styles. You might be a logical Blue with a splash of empathetic Green. Or a bold Red who lights up like Yellow in creative meetings. And that’s not a flaw—it’s the strength of human diversity.
In fact, studies suggest that:
- Only 5–10% of people are “pure” Red, Blue, Yellow, or Green.
- The majority (around 60–70%) are a mix of two dominant styles.
- And in teams, balanced colour diversity boosts collaboration and creativity by over 35% compared to uniform teams.
Knowing your own colour profile—and recognising others’—helps avoid frustration and build stronger collaboration. It’s not about labelling people. It’s about understanding their language and needs.
Why this matters for Mojos
Mobile Journalism is fast, flexible, and human-centered. You’re not just pointing a camera—you’re building trust, leading teams, and telling stories that matter. That means your communication style isn’t a side note—it’s a core skill.
🔵 Talking to a Blue? Be prepared, structured, and clear.
🟡 Speaking with a Yellow? Use energy, vision, and stories.
🔴 Addressing a Red? Get to the point. Show impact.
🟢 Reaching a Green? Be gentle, inclusive, and supportive.
There’s no one right way to communicate. But when you mix the right colour with the right message, you don’t just inform—you inspire.
MoJo isn’t just about smartphones or editing apps. It’s about people—talking to them, filming them, and working with them under pressure.
Understanding communication styles can help you:
- Prepare interviews that connect with your subject (not just extract answers).
- Collaborate better in MoJo teams—especially under tight deadlines.
- Adjust your storytelling tone depending on the audience: stats for Blues, passion for Yellows, vision for Reds, community for Greens.
- Craft pitches, blog posts, and captions that resonate, not just inform.
- And perhaps most importantly, adapt your leadership style when training young MoJos or working in multicultural environments.
Because at the end of the day, Mobile Journalism is journalism for and with people. And people aren’t grayscale—they’re wonderfully, frustratingly, beautifully colourful.
Who works well together?
Red + Yellow: High energy, fast execution. One drives, the other inspires.
Blue + Green: Calm, consistent, respectful. One analyses, the other supports.
Red + Blue: A challenge—but productive. One brings speed, the other brings depth.
Green + Yellow: Friendly and people focused. Harmony meets enthusiasm.
The key? Awareness. When we appreciate our differences, they become complementary, not conflicting.
What about you?
So—what colour are you when you communicate? Do you lead like a Red, dream like a Yellow, organize like a Blue, or support like a Green?
And your teammates—can you spot their styles?
Because once you know how you and others work, collaborate, and express ideas, you unlock something powerful: trust, flow, and real connection.
It’s not just a fun quiz—it’s a key to better teamwork, better stories… and better MoJo.
👉 Ready to find your colour?
The best stories aren’t just shot well—they’re told with empathy, clarity, and trust. So, next time you’re filming a story, editing a reel, or trying to convince your teammate to cut a scene one more time—pause. Think colours. Think connection.
Because MoJo isn’t just mobile—it’s human.
#DBMoJo #ShotTypes #MobileJournalism #DigitalMissionaries #ShapingTomorrow
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